Owned Channels
Articles, podcast episodes, and stories tagged Owned Channels.
Meta wants to own your checkout + the AI conversion bump (ICYMI)
The latest in AI commerce, the DTC social sphere, plus retail, ecommerce and retention marketing trends.
BFCM Prep Starts Now
What you do now shapes what you get out of the holiday season.
The control ladder
How to own your customer relationships (and your business).
How to 50x Your Win-Back Campaigns
The gold mine in your support tickets.
Billboards, not megaphones
Why Push Notifications don’t have to sell to make a real business impact.
Your retention stack has a gap
The direct line to your VIPs.
How to get free impressions in front of your best customers
The economics behind your best direct marketing channel.
Every platform wants your customer
Why OpenAI's failed attempt was just the start
Retention Edge E18: $29M Shopify Email Marketing Secrets
How to get more out of your highest-volume retention channel.
The Slow Decline of Email & SMS
Three moves to replace lost inbox reach.
The direct channels saving brands from skyrocketing CACs
Six reliable, low-CAC margin protectors, and your playbook for when to use them.
Getting to the Second Sale
The Make or Break Moment for Ecommerce Brands
Are You Renting or Owning?
Why every smart DTC brand Is doubling down on owned channels right now
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