Everything
Every newsletter issue, podcast episode, and article from The Retention Edge, newest first.
Meta wants to own your checkout + the AI conversion bump (ICYMI)
The latest in AI commerce, the DTC social sphere, plus retail, ecommerce and retention marketing trends.
Shopify Editions Spring ‘26 | Plus the latest on AI commerce (ICYMI)
The latest directional updates ecommerce brands need to know about.
BFCM Prep Starts Now
What you do now shapes what you get out of the holiday season.
The control ladder
How to own your customer relationships (and your business).
How to 50x Your Win-Back Campaigns
The gold mine in your support tickets.
Billboards, not megaphones
Why Push Notifications don’t have to sell to make a real business impact.
The highest-ROI automation in ecommerce
How to fix your biggest revenue leak, and add up to six figures per month in new revenue.
The #1 benefit of push notifications (automated push notifications)
The channel that drives revenue on autopilot.
Retention Edge E35: Is Your Brand AI-Ready?
On ChatGPT, your customer sees 8 products. Is yours one of them?
Your retention stack has a gap
The direct line to your VIPs.
How to get free impressions in front of your best customers
The economics behind your best direct marketing channel.
Retention Edge E34: Pop-ups, AI, and the shift from acquisition to retention
Why this decades-old brand is finally launching a loyalty program.
What 600 shoppers say about loyalty (and what it means for your brand)
Your customers have room for 5 brands. Are you one of them?
Retention Edge E33: The psychology that will still work in 50 years
Platforms change, algorithms shift, but the psychology behind why people buy hasn't changed in millennia.
Every platform wants your customer
Why OpenAI's failed attempt was just the start
Retention Edge E32: The profit leaks hiding in your P&L
You're probably working for your lender (and don't know it)
The hidden cost of "more"
Aka the focus tax.
Retention Edge E31: Stop guessing - let customers tell you the price
What if we're all doing pricing the wrong way?
Your Customer Is Not an API
An API doesn't wear jeans.
Retention Edge E30: Why Your Best Customers Convert (And Everyone Else Doesn't)
The answer is not more traffic: it's getting more out of your traffic.
Retention or Bust
How to get off the treadmill and start scaling your business (for real).
Retention Edge E29: The Ops Metric That Actually Drives Retention
Artifact Uprising's CX playbook
When Your Brand Becomes a Habit
The new ecommerce is engagement-first, not conversions-first
Retention Edge E28: Your product data is holding you back
The bottleneck nobody talks about
The Great Ecommerce Split
Mapping Out the Future of Online Shopping
Retention Edge E27: The End of Black Friday (And What's Replacing It)
Andy Isom on the data behind Q4's biggest shift
ChatGPT is charging 4% for Instant Checkout. Now what?
In or out: your choice.
One question to guide 99% of your business decisions
How to focus your energy on things that pay off long-term.
Retention Edge E26: The Truth About AI Creative
How to scale production, how to avoid slop, and why AI won't replace creative teams.
9 Predictions for DTC in 2026
Top DTC Ecommerce Trends to Watch
Retention Edge E25: Financial Reality Checks for Ecommerce Founders
Why most ecommerce brands look profitable (but are actually broke)
22 ways to add 20% to your revenue in 2026
A systematic look at how your brand can take a meaningful step forward this year.
Retention Edge E24: What Actually Works on TikTok Shop (Lessons From the Trenches)
6 things to know if you want to crush it on TikTok Shop.
Retention Edge E23: What 35,000 Shopify Stores Taught Us About Profitable Meta and Google Ads
The Practical Playbook for Running Profitable Meta & Google Ads (Without an Agency)
The 5-Pillar System for Building a Successful Subscription Business
Insights from building a $20M subscription empire.
Takeaways from studying 100+ apps over BFCM
Get a breakdown on how successful, mobile-first brands approached Black Friday this year.
Retention Edge E21: The Social Growth Playbook for 2026
Retention, creators, and the rise of TikTok and AI search.
The True Story of BFCM 2025
Rounding up this year's BFCM statistics, and what you can take away from them.
Retention Edge E20: The Secret to Profitable Holiday Campaigns
How to drive real growth these holidays.
Your BFCM Buyer’s Journey Has Just Begun
Turning newly acquired customers into rock-solid repeat buyers.
Retention Edge E19: The Truth About Agencies, YouTube Ads, and AI Creative
Insights from 15+ years scaling 8 & 9-figure brands.
7 Takeaways from BFCM 2025 (So Far)
Black Friday isn’t here yet — but the patterns are. See what the early signals show.
Welcome to your personal shopping assistants
How Google & OpenAI are changing the face of online shopping forever.
Retention Edge E18: $29M Shopify Email Marketing Secrets
How to get more out of your highest-volume retention channel.
How to Build Recurring Revenue That Sticks
Secrets to a successful subscription product.
Retention Edge E17: The Subscription Playbook for 2.5-3x Higher LTV
How to craft a winning offer for recurring subscription products.
The 6 Trends Shaping BFCM 2025
A lookahead to this year's BFCM & holiday season, and how to be prepared.
Retention Edge E16: GA4, GEO & the "Golden Era" of Google Ads
Why most ecommerce brands are using their data wrong, plus what AI means for your brand.
The Retention Blueprint for BFCM
Turn your sales spike into a pipeline
Retention Edge E15: Max Your Exit
All you ever needed to know about building a higher price tag for your brand.
Don’t Make The Same Mistakes This BFCM
8 common mistakes to avoid if you want this year to be a success.
Retention Edge E14: Planning to Win BFCM w/Ben Zettler
Your BFCM planning schedule, avoiding the most common mistakes, and retention strategies that work.
Strategic Discounting
How to use the "D" word smartly to drive growth.
Retention Edge E13: MASC's Proven Retention Formula
This skincare brand's focus on retention, loyalty and elite CX continues to drive results after 18 years in business.
5 Ecom Shifts You Can’t Afford to Ignore
From iOS privacy chaos to creator-led marketing, here’s what actually matters right now.
Retention Edge E12: How Yon-Ka Paris Gets a 50% Repeat Purchase Rate
Global beauty brand Yon-Ka Paris lifts the hood on their successful retention strategy.
Is ChatGPT The New Amazon?
10 Takeaways from the ChatGPT Announcement
Retention Edge E11: Unlocking Growth with Country Life Natural Foods
How this independent organic food brand is scaling profitably with innovative acquisition strategies, a killer membership program, and their mobile app.
7 Questions to Ask Before Q4 Hits
Sharp questions to make sure your Q4 drives momentum, not just revenue.
Retention Edge E10: How to Land Backlinks in Forbes, NYT & Tier-1 Media
Get the lowdown on how to maximize organic visibility and authority with Digital PR.
From Revenue Spikes to Retention Wins (Smarter BFCM Strategies)
How to turn bargain hunters into loyal VIP customers.
Retention Edge E09: Why Revenue is the Ultimate Vanity Metric
Check out a value-packed new episode of the Retention Edge podcast, just in time for BFCM.
What winners do differently on Black Friday
Most brands see BFCM as a sprint. The winners use it as a launchpad.
The Retention Flywheel
The 4-step flywheel behind sustainable businesses.
5 Growth Levers Most DTC Brands Ignore
These effective growth channels are hiding in plain sight, masquerading as cost centers.
Durable Advantages
How to stand out in 2025 (and beyond).
The Slow Decline of Email & SMS
Three moves to replace lost inbox reach.
The direct channels saving brands from skyrocketing CACs
Six reliable, low-CAC margin protectors, and your playbook for when to use them.
How Margin-Smart Brands Win BFCM
Turning major sales events like BFCM into launchpads, not losses.
The 2025 LTV Playbook
Your #1 way to stay alive (and thrive). 7 nuggets to help you grow your north star metric.
Retention Edge E08: The $50M Growth Lesson Most Founders Overlook w/Devin Merklin
In this episode of the Retention Edge podcast, we hosted Devin Merklin, founder at X Scale.
The Hidden Foundation of Retention (and how to get it right)
Where even the best CX gets let down.
Retention Edge E07: Fulfillment, Brexit & Brand Experience w/ John Heenan
In this episode of the Retention Edge podcast, we talked with John Heenan, CEO of The Distribution Solution.
Intentional LTV
Designing growth. Not hoping for it.
The $0 CAC Flywheel
Turning your best customers into your best marketers.
AI Commerce has arrived
What AI-native shopping means for your brand's CX, discoverability, and retention playbook.
Retention Edge E06: Can You Track Word of Mouth? This Founder Did. w/Alonzo Nieves
In this episode of the Retention Edge podcast, we talked with Alonzo Nieves, CEO at Flywheel.
CX 2.0: Personalized journeys, perfect fit
Why AI-driven personalization is one of the biggest growth levers for today’s ecommerce brands.
Retention Edge E05: Size Charts Are a Joke - Here’s What Works Instead w/Jeff Mergy
In this episode of the Retention Edge podcast, we talked with Jeff Mergy, VP of Growth, Partnerships & Strategy at Bold Metrics Inc.
Values, ethics and the business impact of sustainability
Doing good and making profit don't have to be mutually exclusive.
Retention Edge E04: Why Product Integrity Is Key to Earning Customer Loyalty w/Sophia Legros
In this episode of the Retention Edge podcast, we talked with Sophia Legros, VP of Product Integrity, Social Compliance, and Sustainability at SPARC Group.
The data behind ecom’s most overlooked retention channel
The retention engine that converts higher, retains high-value customers, and delivers dependable ROI.
The short & long-term future of DTC
Where ecom is headed, and what you can do to respond.
This is what a great DTC website looks like
Why Athletic Brewing’s website works so well for both new customers and loyal repeat buyers.
A five-step process to fix retention
Retention blind spots, the one silent retention killer, and the problem with loyalty programs.
Retention Edge E03: Customer Retention = Your Brand's Sustainable Growth Strategy w/ Omer Hazer
In this episode of the Retention Edge podcast, we talked with Omer Hazer, Managing Director at Atlas Studios.
Exclusivity marketing
Building a brand customers want to be a part of: driving loyalty and retention, while maintaining margins.
The profit-first marketing playbook
The 6 moves your brand needs to survive the squeeze
Retention Edge E02: How Thoughtful UX Design Builds Brand Loyalty at Tapestry Brands w/ Sabrina Wong
In the newest episode of the Retention Edge podcast, we talked with Sabrina Wong - Head of UX Design at Tapestry.
The art & science of UX
What Coach, Kate Spade, and Stuart Weitzman do differently (and why it works)
The AI playbook helping top brands ship 10x faster
A step-by-step framework to making your AI assistant pass the Turing Test
Retention Edge E01: How Mack Weldon Designs For Loyalty Not Just Looks w/Henry Martinez
In episode 1 of Retention Edge, Henry Martínez , Head of Design at Mack Weldon breaks down how product is their biggest growth lever - not discounts,...
Why Mack Weldon’s design team thinks like a CX org
How an 8-figure retail brand uses product design to drive retention.
Getting to the Second Sale
The Make or Break Moment for Ecommerce Brands
The Best Retention Channel (And LTV Multiplier) in Ecommerce
How to use this direct marketing channel to boost repeat purchases and drive serious ROI.
How Smart DTC Brands Turn First-Order Losses Into Long-Term Profit
Struggling to break even? You're not alone. But here's how to overcome costly acquisition and scale.
Are You Renting or Owning?
Why every smart DTC brand Is doubling down on owned channels right now
Plugging Revenue Leaks (How to Stop Potential Sales Slipping Away)
70% of your carts don't convert. Here's how to fix it.
How Smart Brands Are Using AI to Win
Real, actionable strategies for DTC brands to get ahead with AI
Retention: Your 2025 Growth Lever
Your path to a successful (and sustainable) 2025
Welcome to The Retention Edge by MobiLoud
A weekly look at what's actually working in retention, straight from the brands doing it right. No fluff, no "build community" advice - just real patterns worth knowing.
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