Retention is the growth lever most brands ignore.
The Retention Edge helps ecommerce and DTC brands build sustainable growth through better customer retention. Weekly newsletter, interview podcast, and practical playbooks from operators.
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Latest
Browse all →Meta wants to own your checkout + the AI conversion bump (ICYMI)
The latest in AI commerce, the DTC social sphere, plus retail, ecommerce and retention marketing trends.
Shopify Editions Spring ‘26 | Plus the latest on AI commerce (ICYMI)
The latest directional updates ecommerce brands need to know about.
BFCM Prep Starts Now
What you do now shapes what you get out of the holiday season.
The control ladder
How to own your customer relationships (and your business).
How to 50x Your Win-Back Campaigns
The gold mine in your support tickets.
Billboards, not megaphones
Why Push Notifications don’t have to sell to make a real business impact.
The highest-ROI automation in ecommerce
How to fix your biggest revenue leak, and add up to six figures per month in new revenue.
The #1 benefit of push notifications (automated push notifications)
The channel that drives revenue on autopilot.
Your retention stack has a gap
The direct line to your VIPs.
How to get free impressions in front of your best customers
The economics behind your best direct marketing channel.
Retention Edge E34: Pop-ups, AI, and the shift from acquisition to retention
Why this decades-old brand is finally launching a loyalty program.
What 600 shoppers say about loyalty (and what it means for your brand)
Your customers have room for 5 brands. Are you one of them?