Loyalty & Community

Articles, podcast episodes, and stories tagged Loyalty & Community.

Retention Edge E34: Pop-ups, AI, and the shift from acquisition to retention
Podcast · Loyalty & Community

Retention Edge E34: Pop-ups, AI, and the shift from acquisition to retention

Why this decades-old brand is finally launching a loyalty program.

· 4 min read
Newsletter · Loyalty & Community

What 600 shoppers say about loyalty (and what it means for your brand)

Your customers have room for 5 brands. Are you one of them?

· 9 min read
Newsletter · Loyalty & Community

When Your Brand Becomes a Habit

The new ecommerce is engagement-first, not conversions-first

· 8 min read
Retention Edge E13: MASC's Proven Retention Formula
Podcast · Retention & LTV

Retention Edge E13: MASC's Proven Retention Formula

This skincare brand's focus on retention, loyalty and elite CX continues to drive results after 18 years in business.

· 3 min read
Retention Edge E12: How Yon-Ka Paris Gets a 50% Repeat Purchase Rate
Podcast · Retention & LTV

Retention Edge E12: How Yon-Ka Paris Gets a 50% Repeat Purchase Rate

Global beauty brand Yon-Ka Paris lifts the hood on their successful retention strategy.

· 3 min read
Retention Edge E11: Unlocking Growth with Country Life Natural Foods
Podcast · Loyalty & Community

Retention Edge E11: Unlocking Growth with Country Life Natural Foods

How this independent organic food brand is scaling profitably with innovative acquisition strategies, a killer membership program, and their mobile app.

· 3 min read
Newsletter · Customer Acquisition

The $0 CAC Flywheel

Turning your best customers into your best marketers.

· 12 min read
Retention Edge E06: Can You Track Word of Mouth? This Founder Did. w/Alonzo Nieves
Podcast · Customer Acquisition

Retention Edge E06: Can You Track Word of Mouth? This Founder Did. w/Alonzo Nieves

In this episode of the Retention Edge podcast, we talked with Alonzo Nieves, CEO at Flywheel.

· 1 min read
Newsletter · Loyalty & Community

Values, ethics and the business impact of sustainability

Doing good and making profit don't have to be mutually exclusive.

· 9 min read
Retention Edge E04: Why Product Integrity Is Key to Earning Customer Loyalty w/Sophia Legros
Podcast · Loyalty & Community

Retention Edge E04: Why Product Integrity Is Key to Earning Customer Loyalty w/Sophia Legros

In this episode of the Retention Edge podcast, we talked with Sophia Legros, VP of Product Integrity, Social Compliance, and Sustainability at SPARC Group.

· 2 min read
Newsletter · Retention & LTV

A five-step process to fix retention

Retention blind spots, the one silent retention killer, and the problem with loyalty programs.

· 10 min read
Newsletter · Loyalty & Community

Exclusivity marketing

Building a brand customers want to be a part of: driving loyalty and retention, while maintaining margins.

· 12 min read
Retention Edge E02: How Thoughtful UX Design Builds Brand Loyalty at Tapestry Brands w/ Sabrina Wong
Podcast · UX & CX

Retention Edge E02: How Thoughtful UX Design Builds Brand Loyalty at Tapestry Brands w/ Sabrina Wong

In the newest episode of the Retention Edge podcast, we talked with Sabrina Wong - Head of UX Design at Tapestry.

· 1 min read
Newsletter · UX & CX

The art & science of UX

What Coach, Kate Spade, and Stuart Weitzman do differently (and why it works)

· 9 min read
Retention Edge E01: How Mack Weldon Designs For Loyalty Not Just Looks w/Henry Martinez
Podcast · UX & CX

Retention Edge E01: How Mack Weldon Designs For Loyalty Not Just Looks w/Henry Martinez

In episode 1 of Retention Edge, Henry Martínez , Head of Design at Mack Weldon breaks down how product is their biggest growth lever - not discounts,...

· 1 min read

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